This article discusses using interactive polls on social media to get audience opinions and encourage user-generated content like comments, photos, videos, etc. It provides tips on creating compelling poll questions, promoting polls, and repurposing user responses.

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Interactive social media polls are an excellent tactic for driving user-generated content (UGC). Well-designed polls inspire your followers to engage more through comments, photos, videos, and other organic shares.

Poll Content Ideas

Consider asking about:

• Opinions on your products/services - e.g. favorite features or flavors
• Advice related to your industry - e.g. styling tips from a fashion brand
• Fun off-topic questions - e.g. "How do you take your coffee?"
• Current events/pop culture - tie questions to trending topics
• Behind-the-scenes content - give sneak peeks and ask for feedback

Optimizing Your Polls

• Keep poll questions concise and easy to digest.
• Use visually appealing and on-brand images/videos with polls.
• Include emojis and humor to add personality.
• Make answering polls quick and seamless.

Promoting Your Polls

• Promote polls across social channels in your captions and in Stories.
• Run polls regularly to keep engagement high.
• Incentivize sharing by mentioning you'll feature top responses.
• Tag relevant users to increase visibility.

Repurposing Top Responses

• Reshare top UGC like photos and videos from your polls.
• Turn key insights into blog and social content.
• Identify contributors to collaborate with further.

Polls drive UGC by making audiences feel heard. Use them to spark insightful conversations and showcase your community.

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